_ VIDE is once again to organise an international VIDE Summer Design Experience only this year the event will be dedicated to type design andtypography, a design discipline typical of The Hague.

The event is typically ‘Hague’ because the Graphic Design study at theRoyal Academy of Art (The Hague) has always dedicated special attentionto these design disciplines. Today many former students work as typedesigners and typographers while many hold an impressive internationalreputation in several countries as designers, teachers or speakers duringconferences about these disciplines: graphic design and visual communication.
Since 1999 the Royal Academy of Art has been providing the internationalpost graduate study called Type&Media.
In 2008 this exceptional study even became a master study.

The Experience programme is prepared with the greatest care. Several designers, including Catelijne van Middelkoop and Ryan Pescatore Frisk from Strange Attractors Design (#), have been involved in the making of the programme that will include designers’ presentations in the VIDE Workshop. Guests will be discussing the different challenges type designers and typographers face on a regular basis.

Following these presentations discussions will be held about the significance of type design and typography in contemporary communication and designers’ challenges and responsibilities during complex communication processes. Several designers have been invited to provide short but intensive workshops covering the different areas of typography and type design. A special evening programme will be prepared showing films dedicated to the designing world.
Guests will include Petr van Blokland (designer of the most completeProforma and Productus type family), Peter Verheul (designer of the‘Rijksoverheid’ (Dutch Government) Serif-Sans, the typeface that hedeveloped for the typographic identity of the Netherlands), Erik vanBlokland and Just van Rossum (Letterror), Paul van der Laan, Akiem Helmling, Bas Jacobs and Sami Kortemaki from Underware, the agencyresponsible for designing inter alia the typefaces Dolly, Bello and Sauna. Type&Media master course students will also be most welcome to attendExperience. During the workshop participants will make acquaintance with the high quality of 'Dutch Design'.

To develop a good picture, visits shall be paid to several design studios and museums in Amsterdam, The Hague, Rotterdam, Utrecht, Breda and Eindhoven. In each city a design critic, a client or a teacher will be invited to give a guided tour of the city and inform participants about what is going on in the design world.
In this way we will create a setting in which the past is valued, the present isevaluated and the future is explored.

All will be in perfect harmony with VIDE’s mission to be an inclusive entity for meaningfulcontemporary communication - a catalyst for contemporary thought anddevelopment.
Those interested in attending the Experience will receive a registration form in advance which will include several questions. The answers provided to these questions will help us determine carefully participants’ affinity with design, typography and type design, the disciplines students are following and/or their professional fields.Future participants are kindly requested to answer the questions carefully to help us tune the Experience programme.

Provided we have enough participants, a trip to Berlin will be part of theevent. Berlin houses several designers who have gained a great reputationin the world of type design and typography.Among them are Erik Spiekermann, Luc(as) de Groot, Martin Wentzel anddesign critic Jan Middendorp.

This VIDE Summer Design Experience is the perfect opportunity to learnmuch about these major design disciplines. It is a must-attend for designers and visual communication students.

The complete Experience programme takes 3 weeks. Or you can choose to join this intensive but pleasant workshop – it is summer after all – for 1 or 2 weeks. An excursion to Berlin can be part of the 3-week Experience, depending on the number of participants. The 3-week Experience is scheduled to take place from Monday 9 August to Friday 27 August.
Participation costs are 2.250 euro.
The fee includes hotel costs in The Hague throughout the Experience period, travelling expenses and accommodation for the trip to Berlin, costs of the famous VIDE lunch, coffee, tea and soft drinks provided during the VIDE Workshop, as well as the Experience reader.

The 2-week Experience is scheduled to take place from 9 August until 21 August. Participation costs are 1,650 euro*.

The 1-week Experience will also start on 9 August and will end at 14 August. Participation costs are 900 euro*.

* The fee includes hotel costs in The Hague throughout the Experience period, costs for the famous VIDE lunch, coffee, tea and soft drinks provided during the VIDE Workshop, as well as the type design and typography reader.

(#)Catelijne van Middelkoop and Ryan Pescatore Frisk from Strange Attractors Design, located in Rotterdam and New York. Catelijne studied at the Royal Academy of Art in TheHague and Cranbrook Academy in the USA where she met Ryan who, after his study at Cranbrook, followed the international postgraduatecourse Type&Media at the Royal Academy (The Hague). Today Catelijne teaches at the Royal Academy of Art and the Design Academy in Eindhoven, Ryan works for Parsons - The New School for Design in New York and the Design Academy in Eindhoven.
This VIDE Summer Design Experience is the perfect opportunity to learnmuch about these major design disciplines. It is a must-attend for designers and visual communication students.